When Fashion meets furnishings….
The worlds of fashion and interior design have never been so closely aligned as they are today. With the home becoming increasingly important, it is one of the most substantial way for brands to showcase their talent. Established interior brands and designers have realised that consumers are hungry for a complete lifestyle experience and so recent years have seen countless collaborations between homeware brands and fashion designers from high-end to high street, blending fashion with interiors and shifting focus from our homes to our bodies and vice versa.
Now H&M themselves are at it with a match made in high street heaven, having teamed up with the iconic British wallpaper & textile house GP & J Baker; renowned globally for supplying soft furnishings and wall coverings to the royal household, to feature their heritage prints in designs by the H&M team, offering quality at the best price to those who love both fashion and great print design, so thanks to H&M everyone across the world can now wear the Queen’s wallpaper prints!