Britain’s Most Instagrammable Luxury Hotels


London is famous for its 5-star hotels, but the quality of luxury hotels outside of the Capital is also unrivalled, with Britain boasting some of the most idyllic and Instagram-worthy resorts in the world.

With uncertainty over international travel plans continuing into 2022, many of us are looking for well-deserved escapes on our own shores. And a little luxury at that. But with so many exceptional 5-star hotels around Britain to choose from, how do you decide?

To find out, we analysed the Instagram popularity of 197 luxury hotels in the UK to crown the best of the best.

The Winner is… Cliveden House

Taplow, Buckinghamshire

No. of Instagrams #s: 23,286

Cliveden House, a 5-star country house hotel on the border between Buckinghamshire and Berkshire is crowned Britain’s most Instagrammable luxury hotel outside of London.

The three-storey Victorian mansion hotel set among manicured gardens and woodland boasts 23,286 hashtag posts and the motto “Nothing ordinary ever happened here, nor could it.”

The building, and its interiors, combine the best of European design, including a lavish French private dining room complete with Rococo gilded panels and a library, panelled in cedarwood.

Its 38 lavish bedrooms are furnished with rare antiques and original works of art, each named and styled after one of Cliveden’s famous visitors including Winston Churchill and Charlie Chaplin. More recently, Megan Markle spent the night before her wedding to Prince Harry here, with Windsor Castle visible from the upper floors.

2nd Place – Cameron House

Balloch, West Dunbartonshire

No. of Instagrams #s: 23,053

In second place in the study is Cameron House in West Dunbartonshire, a 5-star resort on Loch Lomond offering luxury rooms & suites, an award-winning spa and championship golf. The hotel has over 23,000 tags on Instagram.

The historical 17th-century Baronial mansion has been lovingly restored and is home to 140 classically designed rooms, each curated using the finest Scottish fabrics, furnishings and artworks with magnificent views across Loch Lomond or the beautiful hotel gardens.

3rd Place – Luton Hoo Hotel, Golf & Spa

Luton, Bedfordshire

No. of Instagrams #s: 18,733

Luton Hoo Hotel in Bedfordshire comes in third place, with 18,733 tags on Instagram. The luxury historic Grade I hotel is set amid 1,000 acres of beautiful English parkland despite being only 2 miles from Luton town centre.

Its grand interiors are steeped in history and elegance and guests can choose from one of 228 bedrooms, each individually furnished and decorated to reflect its unique character.

4th Place – Chewton Glen

New Milton, Hampshire

No. of Instagrams #s: 15,956

In fourth place is Chewton Glen (15,956 Instagram tags) located on the edge of the New Forest in Hampshire. The ivy-clad country hotel features traditional décor with modern luxuries, with some rooms boasting private hot tubs. There are also 14 treehouse suites set high in the forest canopy, with floor-to-ceiling windows and wood-burning stoves.

5th Place – The Balmoral

Midlothian, Edinburgh

No. of Instagrams #s: 11,444

An Edinburgh icon, The Balmoral comes in fifth place with 11,444 tags on Instagram. Described as “a love letter to Scotland”, the hotel combines the best of modern design with classic architecture, with soothing natural colour palettes and heritage fabrics. From its windows, guests can enjoy some of the best views of the Scottish capital looking out towards the rugged castle on the 700-million-year-old extinct volcano, Castle Rock.

6th Place – The Headland Hotel & Spa

Newquay, Cornwall

No. of Instagrams #s: 11,026

7th Place – Bovey Castle

Newton Abbot, Devon

No. of Instagrams #s: 9,936

8th Place – Seaham Hall

Seaham, County Durham

No. of Instagrams #s: 9,906

9th Place – Prestonfield House

Midlothian, Edinburgh

No. of Instagrams #s: 9,466

10th Place – Rockliffe Hall

Darlington, County Durham

No. of Instagrams #s: 8,964